FOODIZZ.ID – Bandung. Semenjak pandemi 2020 lalu, banyak katering-katering rumahan yang berkembang, karena adanya batasan untuk keluar rumah sementara perputaran uang pun harus tetap dilakukan. Katering-katering rumahan ini di tahun 2023 banyak yang masih bertahan dan berkembang lebih luas, banyak pula yang akhirnya sudah bubar. Hal ini tentunya dipengaruhi beberapa faktor, salah satunya adalah bagaimana cara mempromosikan bisnis katering tersebut.
Foodizz sebagai edukator bisnis kuliner terbesar di Indonesia, akan memberikan 4 cara promosi yang baik dan benar untuk bisnis katering kamu. Ini nggak cuma buat katering rumahan aja ya, tapi juga buat katering skala besar. Berikut tips-tips nya!
1. Promosi GRATIS
Bagi yang baru memulai, memang betul membutuhkan modal cukup besar untuk membuka katering baik rumahan maupun skala besar. Salah satu cara yang mudah untuk menarik konsumen adalah dengan memberikan PROMOSI GRATIS KATERING untuk beberapa perusahaan atau individu.
Promosi tersebut bisa dilakukan setelah deal dengan konsumen, misalnya beli 100 box gratis 50 box, atau bisa juga sebelumnya. Jadi memberikan semacam tester dengan harapan konsumen tersebut akan langsung deal untuk jangka waktu beberapa bulan.
2. Minta Pendapat & Testimoni
Misalnya kita sebagai pemilik bisnis sudah memberikan produk gratis terhadap beberapa perusahaan atau individu, minta pendapat mereka mengenai produk yang kita berikan. Terima masukan baik kritik ataupun saran dari mereka, agar bisnis kita bisa semakin berkembang. Misalnya dari sisi rasa ada yang kurang pedas, atau malah terlalu pedas. Dari sisi kemasan ada yang bocor, dengarkan semua itu dan pasti bisnis kamu akan semakin berkembang!
Jangan lupa juga untuk minta ijin pada mereka, jika ada testimoni yang bagus akan di-upload di Instagram atau Tiktok. Hal ini akan membantu katering kamu semakin berkembang.
3. Buatlah Akun Sosial Media
Jaman sekarang, sosial-media menjadi hal yang tidak bisa dilepas dari kehidupan manusia sehari-hari. Banyak referensi makanan muncul dari sana, begitupula tren-tren apa yang sedang terjadi.
Tugas kita sebagai pemilik bisnis katering adalah mengikuti tren tersebut, atau bahkan membuat tren agar bisa terus bertahan dengan gempuran bisnis katering lain. Itulah pentingnya membuat branding di sosial-media.
4. Referral atau Promo Terbaru
Misalnya bisnis katering kamu sudah deal dengan perusahaan besar, pemesanan 500 box setiap harinya, berikanlah mereka promo-promo. Misalnya pembelian 500 box bulan pertama akan mendapat diskon 20% di pembelian setiap bulan genap, atau promo lain yang menarik.
Untuk referral, biasanya lebih cocok pada konsumen individu. Misal ada konsumen yang menawarkan produk kamu ke teman-temannya, konsumen tersebut akan mendapatkan 5% dari hasil penjualan.
Foodizz sudah berikan 4 tips penting dalam perkembangan katering kamu. Apa harus dilakukan? Harus dong kalau mau berkembang pesat! Nah kalau sudah dilakukan tapi masih stuck? Bisa banget hubungi Foodizz di Bandung. Datang ke kantor langsung bisa kok! Bisa klik link disini ya biar lebih detail informasinya!
Mau belajar bisnis kuliner dari nol? Sekaligus dibimbing oleh mentor berpengalaman? Semua materi akan dikupas tuntas sesuai real case brand-brand besar bisnis kuliner melalui workshop di bawah ini :
Setiap batch nya selalu full seat loh Kak Apalagi seat nya terbatas! Buruan kunci seat nya jangan sampai orang lain yang ambil, silahkan hubungi CS Foodizz melalui link di bawah ini
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